Get Set Up with Sophie: 90-Minute Business & Marketing Setup

Get Set Up with Sophie: How 90 Minutes Can Fix Your Branding and Launch Your Marketing

Starting or refreshing a business is exhilarating, but it comes with a steep hidden tax: setup admin. Most founders I talk to know their service inside out, understand the problem they solve, and are fiercely passionate about helping their clients. Yet when it comes to translating everything in their heads into a clear visual brand, a practical marketing plan, and consistent weekly content, the momentum grinds to a halt.

Finding time to set everything up properly is quite simply the single biggest barrier for small business owners. You spend your evenings trying to tweak logo ideas on Canva, writing drafts of social posts that never get published, and worrying that your brand message is muddled. Marketing keeps sliding down your to-do list because client work or operational urgent fires always take priority. Until suddenly, three weeks have passed without a single post, and the guilt sets in on top of everything else.

That is precisely why we created Get Set Up with Sophie. It is not another course you have to find time to watch, or a massive manual of marketing homework. It is a focused 90-minute 1-on-1 working session where we sit down together, map out your entire strategy, and then hand over the execution so it is completely done for you.

The Setup Trap: Why Smart Founders Get Stuck

Most business owners are far too capable for their own good. Because you can figure things out, you assume you should do everything yourself. You try to design your own graphics, write your own website copy, build your own landing pages, and plan a content calendar from scratch every Monday morning.

This capability becomes a trap. Trying to do all your marketing setup piece by piece creates decision fatigue and endless delays. You end up starting from scratch every single week, staring at blank screens, unsure of what angle to take. When none of the options feel quite right, your brain freezes, and marketing gets pushed off until tomorrow.

What you actually need is not another consultant giving you advice, or a multi-thousand-pound traditional agency that takes six months to deliver a brand guideline document. You need a streamlined system where you can dump everything in your brain into a guided conversation, make the core decisions together, and have a complete, professional marketing engine built for you in one go.

What Actually Happens in Your 90-Minute Working Session

You do not need to prepare a polished slide deck or arrive with all the answers ready. You just bring your ideas, your questions, and whatever messy drafts you currently have. During our 90-minute strategy session, we work through four core pillars together:

  1. Your Business Plan: We clarify the exact direction of your business, defining what you offer, how it helps people, and what revenue goals you want to achieve next.
  2. Your Ideal Customer Profile: We pinpoint exactly who you want to work with, what matters deeply to them, and how to speak to them in a way that feels natural, empathetic, and human.
  3. Your Brand Personality & Style: We map out your core brand message, visual direction, and unique voice so your business looks and sounds consistent across every channel.
  4. Your Marketing Action Plan: We establish what topics you should talk about, where you need to show up, and how your content directly supports your commercial targets.

By the end of the session, you leave with complete clarity. But more importantly, instead of walking away with a long to-do list, your work is finished. My team and I take over from there.

Turning Your Strategy into Complete Brand Assets and Monthly Content

Once our session ends, we take everything we discussed and build out your complete brand identity, digital presence, and initial marketing campaigns.

Here is what we create and deliver directly to you:

  • Your Visual Brand Identity: A custom logo design, a styled social media header, and a comprehensive brand document outlining your fonts, colors, and tone of voice.
  • Your Linkie Web Page: A personalized digital hub (like sophie.linkie.ink) that works alongside your existing website or functions as a sleek, simple stand-alone site to display your blogs, offers, and links.
  • Your Complete Inkie Platform Onboarding: Your business profile, ideal customer insights, and marketing preferences fully configured inside the Inkie platform.
  • Your First Month of Done-For-You Marketing Content: A full month of structured, ready-to-publish content built straight into your dashboard.

That first month of content is comprehensive. It includes 5 social media posts per week, 1 SEO-optimised blog post per week, 2 email newsletters, and 1 press release.

You do not have to write a single word from scratch. Your marketing for the next month is prepared, aligned with your brand, and ready to go.

Why "Done in One Go" Changes Everything

The traditional approach to small business marketing is exhausting. You buy a tool here, hire a designer there, write a blog when you have time, and try to post on social media whenever panic strikes. This fragmented approach wastes hours of energy and leaves your brand looking disjointed.

By getting everything set up properly in a single 90-minute session, you eliminate the friction entirely. You get a cohesive visual identity, an automated marketing workflow, and a full month of educational, keyword-rich content that speaks directly to your ideal clients.

The initial setup package is £250 initial setup (alongside the ongoing £49/month Inkie platform subscription). It gives you agency-level brand setup and content creation at a fraction of the cost, giving you back hours of time every week to focus on delivering your core service.

Limited-Time Bonus: Free GEO Audit and Improvement Plan

Generative Engine Optimisation (GEO) is rapidly changing how potential clients discover businesses online. People are increasingly asking AI tools like ChatGPT, Claude, and Perplexity for recommendations instead of scrolling through traditional search engine links.

If you book your Get Set Up with Sophie package within the next 14 days, you will also receive a Free GEO Audit and Improvement Plan. We will analyze how discoverable your business currently is to AI search engines and give you a step-by-step action plan to ensure your brand gets recommended.

Stop struggling to set up your marketing in the margins of your day. Book your session today at www.inkie.ink/sophie-offer and let us get your business properly set up in one go!